Bedat & Co is headquartered in Geneva, Switzerland.Founded in 1996 by the mother and son team of Simone and Christian Bedat, its first collection was shown at Basel World 1997, with the collection No 7, Ref 304 and Ref 314 being immediate hits. The company is now a 100% owned by the Gucci Group.
Bedat & Co's distinctive numerals are universal and timeless and are the distinguishing features for each collection. Its brand DNA is also anchored on 3 main characteristics - elegance, sophistication and luxury. Its famous advertising campaign, which carries the tagline, 'Very famous amongst very few'.say it all. Another unique fact about Bedat & Co is that all its watches are called by numbers. This was specific strategy chosen to enhance the brand's strong value of differentiation, timelessness, elegance and sophistication. Each number also corresponds to a philosophy or a specific aesthetic appearance.
Apart from instantly appalling to those with a love of numeric, Bedat & Co's 2008 collection continues the company's legacy of creating elegant and sophisticated timepieces for the cognoscent. Those who loved the classic beauty of the Ref 388 watch with dual timezone can expect to fall in love with it all over again - this time in a new gem-set version, Sino-philes or feng shui followers would love the Ref 888, which was first lanced in 2004, and comes in a new power reserve version, adorned with black and white diamonds. There is also an 18k pink gold version for those who still can't get enough of the watch industry's on-going love affair with rose gold.
Bedat & Co's first limited edition, the Ref 878, also deserves a second look. Limited to just 878 pieces, it is available in steel, 18k yellow, white or pink gold, in platinum as well as jewellery version
Posts
1 comment:
These are the cream of the crop. They may not even have as many features as the other watches, but these are the timepieces that catch peoples' eyes. The ones which are basically yelling to the world to “look at me.”
breitling replicas
Post a Comment